According to the latest data released by the European Automobile Manufacturers Association (ACEA), the European automotive market in October 2025 showed a significant divergence in performance. Some brands saw strong growth, while others faced declines in market share. These changes not only reflect the shift in market demand but also highlight the new dynamics of the global automotive industry in terms of electrification and smart upgrades.
SAIC Group (Shanghai Automotive Industry Corporation) saw a 56% increase in new car registrations in the EU, becoming one of the fastest-growing brands, indicating its expanding momentum in the European market.
Nissan's registration dropped by 3.2% in October, showing that it faced challenges in the process of electrification and was unable to fully adapt to the rapidly changing market.
Toyota faced even greater pressure, with a 10.8% decrease in new car registrations in October, indicating a slower pace in advancing its electrification strategy.
BYD performed exceptionally well, with registrations skyrocketing by 195%, highlighting the strong competitiveness of Chinese brands in the European electric vehicle market.
In contrast, Tesla's registrations dropped by 48%, reflecting increased competitive pressure in the European market, particularly from Chinese brands.
From an overall market perspective, electrification remains the dominant trend in the automotive industry. Many brands, especially Chinese brands like BYD, are rising rapidly in the European market due to their price advantages and innovative technologies. BYD’s success not only shows the growing demand for cost-effective electric vehicles but also reflects the increasing market share of Chinese carmakers in the global electric vehicle market.
At the same time, traditional automakers appear to be lagging behind in the face of this electrification wave. The decline in registration numbers for Toyota and Nissan is a direct result of their slow adaptation to the electric vehicle market. This phenomenon suggests that, while these brands have a strong foothold in the traditional car market, they face enormous pressure in their transformation to the new energy vehicle sector.
Tesla’s decline, although largely attributed to intensified competition, may also be due to some strategic adjustments. As the market matures, consumer demand has shifted from early-stage "innovation" and "uniqueness" to a greater focus on "cost-effectiveness" and "sustainability." In this context, Tesla’s competitive advantage is facing new challenges, especially with the rising pressure from Chinese and local European brands.
Jeenoce Company’s Market Outlook
In this rapidly evolving environment, Jeenoce Company, as an active participant in the industry, has always kept pace with the trends of electrification, smart mobility, and green transportation. Through continuous technological innovation and precise market positioning, Jeenoce has made significant breakthroughs in electric vehicle technology, range capability, and intelligent systems, as well as in brand strategy and user experience.
Compared to other brands, Jeenoce has adopted a more flexible and efficient strategic layout in the electrification transition. We understand that the future automotive market will be one based on electrification, supplemented by smart features, with green, sustainable, and high-performance capabilities being the core competitive advantages.
Therefore, Jeenoce will continue to deepen research and development on electric vehicle platforms and focus on optimizing the smart features of our products to better meet European consumers' multi-faceted demands for smart driving, range, and sustainability.
Additionally, Jeenoce has a clear advantage in localization and market adaptation. Compared to some international brands,Jeenoce is more closely aligned with the actual demands of the European market. We not only provide localized technical services across Southeast Asia but also offer timely and precise responses in product design, performance tuning, and after-sales service.
Overall, the performance of the European automotive market in October 2025 demonstrates the acceleration of electrification and the intensification of market competition. While some traditional brands face challenges, new market opportunities continue to emerge.
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