October 30. 2025 — Jeenoce's marketing department has noticed the news of Garmin's (佳明) approval for a 3 billion baht investment in Thailand. We believe this investment will drive Garmin's strategic expansion in the Southeast Asian market and further strengthen its position in the global smartwatch and GPS industry.
Garmin has announced plans to build a new smartwatch and GPS production base in Thailand. This facility will not only mark Garmin’s expansion in the Southeast Asian market but also respond to the growing consumer demand in the region. The investment, amounting to 3 billion baht, is expected to start production in 2026. Initially, the production will focus on in-car navigation products, with plans to gradually expand the product line to meet broader market demands.
In the face of global supply chain challenges and unpredictable natural disaster risks, Garmin has decided to establish production facilities in Thailand to ensure greater supply chain stability. As a manufacturing hub in Southeast Asia, Thailand offers low-cost manufacturing and geographical advantages, providing Garmin with the ability to optimize its global production system and respond quickly to market demands.
Thailand’s geographical and policy advantages have attracted increasing investment from international brands. As a manufacturing and sales hub in Southeast Asia, Thailand is seen as a crucial node in the global supply chain. Garmin's investment highlights the appeal of Thailand's high-value-added industries and its "Eastern Economic Corridor (EEC)" strategy, which aims to drive high-tech industry development and promote economic growth in Thailand.
As its main production base in Taiwan matures, Garmin’s global expansion strategy continues to move forward. The decision to invest in Thailand is not only a necessary response to market changes but also a strategic choice for strengthening Garmin’s competitiveness in both the Southeast Asian and global markets. In the coming years, Garmin is expected to deepen local production and supply chain management worldwide, enhancing its global brand influence.
As an important player in the smart hardware industry, Jeenoce fully understands the complexities of the global supply chain and the opportunities in the Southeast Asian market. In this context, Garmin’s investment in Thailand reflects their forward-thinking global expansion strategy and highlights Thailand’s strategic importance in manufacturing and high-value-added industries.
At Jeenoce, we have recognized this trend for many years and have continuously strengthened partnerships with local partners, optimized production layouts, and improved supply chain management to enhance our competitiveness in the Southeast Asian market.
Meanwhile, as demand for smart hardware continues to rise, Jeenoce actively responds to the global supply chain optimization needs and continues to explore opportunities for technological upgrades and production transformation in investment environments such as Thailand, aiming to maintain a leading position in the smart hardware industry.
With the construction of Garmin’s manufacturing base in Thailand, Jeenoce will continue to monitor policy changes and market developments in Thailand and drive the research and market expansion of smart products in the global context.
This investment will not only help Garmin consolidate its leadership in the smartwatch and GPS fields but also create a stronger market response capability globally. As the Thai production base gradually comes into operation, Garmin will meet consumer demands while adapting to changes in the global market.
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